Campaign Video
The campaign was launched in two phases. Phase one was unbranded to create mystery and curiosity around the code word. Phase two revealed the brand and product to fans.
Phase One
Online Video
Single Print
Escalator Crown Print
Phase Two
Online Video
Single Print
Escalator Crown Print
Online advertising were also placed throughout the campaign to target the young and online-drama-watching market.
Social Media Posts
Google Ad
Web Banner
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