Charity Work Experience

As a Development Specialist at Changing Young Lives Foundation, I am responsible for brand communication and fundraising. I rebrand the dated organization with a new website, social media presence, and promotional materials. On top of brand building, I have also organized various campaigns from Gala Dinner at Conrad Hong Kong to Christmas EDMs. I am familiar with speaking on behalf of a charity organization through multiple channels.

Branding / Communication / Fundraising

The organisation serves children and youngsters, yet its original brand image is dated and lacks consistency.

A vibrant and cheerful brand image is established across all platforms to better represent the organisation and appeal to the public.

Website

Promotional Materials

Online Presence

Rich content from various angles was created to convey messages and drive dialogue.

Brand Video

Program Highlights

Social Media Content

Brand visuals adapt accordingly for the best outcomes while maintaining a professional image.

Outreach Youth Programs

Fundraising Events

Other than my charity work experience, I also have an extensive advertising and design portfolio.

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